For a while if you were a Taylor Swift fan, there was one certainty in life: a new album of hers would come out in the fall of an even-numbered year. And though that pattern was finally broken during the three-year break between 2014's 1989 and 2017's Reputation, the two-year gap returned with the release of Lover last year. The general idea seemed to be that if you wanted a new Taylor Swift album, you'd need to wait at least two years. That's why it was particularly shocking to wake up on July 23, 2020 to a social media post from her announcing that not only was she dropping a new album, but that it was coming out at midnight. Now that folklore has been in the world for a little over a week, it's finally time to plumb its depths.
It's an interesting time in Swift's life, as she's now 30 years old, a milestone that can cause anyone to spiral, let alone a former teen star whose appeal has often been centered around her youthfulness and prodigy status. We also happen to be living in a complicated time in the United States, suffering the worst effects of a global pandemic and going stir crazy from months of self-isolation. This personal upheaval and a larger global upheaval both appear to have contributed to the themes and stark black-and-white aesthetic of folklore, which seems to be written from the perspective of someone who's finally letting the sheer accumulation of life dawn on them. Album opener "the 1" serves as a tone-setter in that regard, as she sorts through thoughts about a former partner and ponders how things could have been different between them. "You know the greatest films of all time were never made," she sings at one point, which feels like a key to understanding the whole album. It's a record obsessed with sliding doors, what ifs, and lost time. The longer you're on this earth, the more there are lives unlived that branch out from your path of reality, and it's a concept she reflects on often in these 16 new tracks.
Folklore embraces the idea of its title in the literal sense, offering up tales of the nouveau riche, visions of war, and ballads about mournful ghosts. On these tracks, she plays the role of a raconteur with a 360 degree view of everything, taking these creative writing exercises and transforming them into vivid, compassionate narratives. But as always, she also finds a way to turn things inward. This is an album filled with totems and memories, and Swift weaves them all together into the idea that our personal history is a form of folklore itself.
She's able to accomplish this because she is one of the most cogent communicators of emotion out there, able to put a finger on complex, tangled thoughts and translate them into fragrant phrases that bore into your brain. Here she is on "this is me trying," describing a lost love she can't stop thinking about: "You're a flashback in a film reel on the one screen in my town." On "seven," reflecting back on the freedom of childhood: "Please picture me in the weeds / Before I learned civility / I used to scream ferociously / Any time I wanted." The imagery on "august" is so rich you can basically feel the heat of an endless summer day and being "twisted in bedsheets." And she always knows how to add the perfect descriptors to make a line really pop. It's not just a high, it's a "dwindling, mercurial high." The wedding wasn't just charming, it was "charming, if a little gauche."
Swift's gift as a lyricist is nothing new, but some of the sounds she's playing with this time around are. When the shock of the surprise album announcement wore off, the next biggest thing to process was the fact that 11 of the 16 songs on folklore would be co-produced by The National's Aaron Dessner. His signature plaintive piano, stately guitar lines, and gently stirring strings are all over this album, to the point where it basically sounds like a new National album if Taylor Swift were the lead singer instead of Matt Berninger. Swift has had an unlimited budget since around 2010, but even still, her music has never sounded as good as it does in Dessner's hands. Regular collaborator Jack Antonoff contributes production on the other five songs, and even though he plays a smaller role, it's still crucial. He knows the contours of her strengths so well at this point that he's able to coax her trademarks out of her when Dessner is busy pushing her to new territory. And though you can usually differentiate the Dessner songs (usually from the piano sounds) from the Antonoff ones (typically by the way he adds reverb to the vocals), the styles mesh surprisingly well.
If anything, though, the work that these two producers do on this only prove the skills we've known to be possessed by the person at the center all along. Folklore is The Taylor Swift Show through and through. At the end of the day good songwriting always prevails, and she's able to graft her crafty song construction and playful language games over just about any sound. She brings her sense memory-evoking skills to the Cranberries-esque "august," shows her talent for wringing out the head-spinning feeling of being in love through an off-kilter metaphor on "mirrorball," and spills naked emotions all over the bluesy "peace." The album is astonishing in its sheer amount of killer songs, including some of the best she's ever written, like "invisible string," a gorgeous, tightly written rumination on the vagaries of life that bring us together.
I used to wonder what Taylor Swift's music would look like once she got older, and even had a little bit of doubt about she whether she could sustain herself creatively past 30. But of course, the signs were always there that she was more of musical chameleon than anybody gave her credit for. If she could sound like herself over moon-eyed country ballads like "Tim McGraw," dubstep drops on "I Knew You Were Trouble," and the 80s nostalgia pop of "I Wish You Would," it makes sense that she would continue to evolve without much struggle. And her last two albums have shown that her ability to render universal thoughts and feelings aren't exclusive to teen emotions. This time around her musings don't have the raw immediacy of her early work, but they've been replaced by a cooler, top-down perspective that's different, yet just as interesting. Last year's Lover proved that she's hadn't lost her pop songwriting abilities, but folklore finds herself stretching in fascinating ways. If it's any indication, this next decade of Taylor Swift music is going to be thrilling.
(Also if you'd like to read my ranking of each song on folklore, check out this Letterboxd post.)
(Also if you'd like to read my ranking of each song on folklore, check out this Letterboxd post.)
